4 Artistes Who Blew Through Social Media & Got Signed
As the years go by, people are beginning to realize the power of social media; for networking, marketing, campaigns etc. The use of social media has revolve the way the public consumes music.
A lot of artistes local and international have gain on the power of social media to success without needing any record labels to push their craft.
Coming down to Nigeria, social media has changed the way music is received by fans, the scope of coverage has expanded beyond geographic boundaries. In the last half of a decade, Nigerian music has witnessed several artistes blow up just by the use of social media, some have even gotten themselves recording contracts.
Here are 4 Artist who blew on social media and also secure a recording deal.
Adewale Mayowa Emmanuel better known as Mayorkun had his big music break two years ago when he got signed to Davido’s record label DMW. Many may not know that the ‘Mama’ crooner was an ‘Instagram artiste’ making covers of popular songs as he so wished. Good fortune met him when he decided to make a cover for Davido’s hit song ‘The Money’, a song which featured Olamide. Apparently, OBO was impressed by his efforts, got in touch with him and signed him up as one of his first artistes alongside Dremo on the same day. The singer has gone ahead to bag several awards including Headies ‘Rookie of the year’, ‘Next Rated’, in 2016 and 2018 respectively.
Temmie Ovwasa (YBNL Princess)
Temmie became the first lady to be signed to Olamide’s record label YBNL. The alternate singer and guitarist narrated her first contact with Olamide was through social media, Instagram precisely. It so happened that the YBNL boss visited her page, checked out her videos and liked a series of them. DMs were exchanged for a physical meeting and the rest we know is now history. She got signed unto the label back in 2016, she has so far released a couple of singles under the imprint.
Born Teniola Apata, the singing sensation took the social media route to music fame. Teni of Dr Dolor Entertainment before she got signed was killing it on Instagram with her very dope freestyles and music covers. The jovial singer also splashed humour on some of her songs. Bit by bit, she started gaining more momentum as lots of folks got to know her. From being a social media comic and singer, she got affiliated to Shizzi’s music imprint where she released a few songs of her own. Eventually her record deal came from Dr Dolor Entertainment. She picked up Headies Awards 2018 ‘Rookie of the year’ award.
The singer signed to Wizkid’s Starboy Entertainment is another Instagram success story. Just last year December, Terri made a cover of DJ Jimmy Jatt’s track ‘Oshe’ which had Wizkid on it. Just like every other aspiring artiste, he made his cover of the song and tagged as many A-list artistes, record labels and producers he could think of. Long story short, Wizkid was drawn to his page, watched his freestyle and liked it. Boom, next thing he is featured on ‘Soco’ and subsequently signed to Starboy, officially. He has so far dropped his first single ‘Bia’ under the record label.
Who Else Do You Think Blew On Social Media?